American Motorcyclist Association earns Grassroots Innovation Award

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February 1, 2012 at 5:35 PM #635
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Owen Riess

The American Motorcyclist Association (AMA) and AMA Grassroots Coordinator Jessica Irving have earned a prestigious Grassroots Innovation Award for their inventive campaign to involve the public in overturning a federal ban on the sale of kids’ dirtbikes and all-terrain vehicles (ATVs).

The Public Affairs Council — a nonpartisan, nonpolitical association for public affairs professionals — presented the award to Irving in the “social media” category at its National Grassroots Conference held in Miami Beach, Fla., Jan. 30-Feb. 2.

The award was presented for the AMA Kids Just Want to Ride! grassroots campaign — a national educational and recruitment movement that encouraged people nationwide to get involved in efforts to overturn the ban. Critical components of the campaign included the use of Facebook and YouTube videos.

The AMA Kids Just Want to Ride! campaign was instrumental in bringing hundreds of young motorcyclists, their parents and concerned riders from 20 states to Washington, D.C., on May 26 for the AMA Family Capitol Hill Climb to lobby their U.S. representatives. The event was a strong demonstration of public opposition to the ban on the sale of kid-sized motorcycles and ATVs.

“We’re honored and humbled to receive this prestigious award from the well-respected Public Affairs Council,” said Rob Dingman, AMA president and CEO. “We put an awful lot of effort into the Kids Just Want to Ride! campaign, but the true heroes are all the AMA members, individuals and organizations who came together as a community for the good of the children.

“We’re extremely pleased that we were able to provide some of the critical tools needed to exempt kids’ dirtbikes and ATVs from the law,” Dingman said. “We certainly learned that, as a united community, we are unstoppable.”

On Aug. 12, President Barack Obama signed into law H.R. 2715 to exempt kids’ off-highway vehicles (OHVs) from the Consumer Product Safety Improvement Act (CPSIA) of 2008, known as the lead law.

The CPSIA, which went into effect on Feb. 10, 2009, banned the making, importing, distributing or selling of any product intended for children 12 and under, including kids’ dirtbikes and ATVs, that contained more than a specified amount of lead in any accessible part.

The president’s signature ended nearly three years of intensive efforts by the AMA and its partner organization, the All-Terrain Vehicle Association (ATVA), their members and millions of advocates of responsible OHV recreation to change the law.

February 1, 2012 at 5:40 PM #636
Avatar of Owen Riess
Owen Riess

This article appeared in the Minneapolis Star Tribune on Sunday, March 8, 2009 and definitely got Senator Amy Klobuchar’s attention. She called me in my office the next day and promised to work to make it right.

By HERÓN MÁRQUEZ ESTRADA, Star Tribune updated: March 8, 2009 – 8:57 AM

At age 12, Jacqueline Riess is already a two-time state Supercross champion, at times racing motorcycles against women two or three times her age.

But the Eden Prairie sixth-grader might not get a chance to defend her title this year because of off-the-track issues — not hers, but those of some grownups in Washington.

One tiny word in a new child-safety law is causing big problems between Congress and the Consumer Product Safety Commission, which are at war over how best to limit lead in kids’ products.

Caught in the crossfire are Riess and thousands of other motorcycle and ATV riders across the country who suddenly were not able to buy new bikes or parts when the law went into effect Feb. 10 because stores were told they exceeded the new lead limits.

“Our hands are tied,” said Joseph Martyak, acting director of public affairs for the safety commission. “The agency can only [exempt] if the product will not result in the absorption of ‘any’ lead in the human body. … That is the crux.”

The commission says the law’s limits are so tight that even tiny amounts of lead in pre-1985 children’s books and in metal stems on bicycle tires can leave enough of a trace on children’s fingers to violate the new standards.

What’s more, agency officials say they told Congress they would have to interpret the law this way. But Congress passed it anyway.

The bill’s sponsors, including Minnesota Sen. Amy Klobuchar, are equally adamant that such an absolute interpretation was not what they intended in the 2008 Consumer Product Safety Improvement Act.

“Their hands are not tied,” Klobuchar said. “We gave the commission the power to implement common-sense rules. Congress never intended it to be interpreted this way.

“We never thought children were going to be sucking on brake handles.”

Sweeping provisions

The new law makes it illegal to provide children with books, toys, clothing, vehicles or any other products with a lead content of more than 600 parts per million.

As a result, more than $1 billion of inventory was pulled or in danger of being pulled from shelves, showrooms, display cases or racks for fear of stiff penalties — up to $100,000 in fines and five years in jail.

In Massachusetts, thrift stores stopped selling kids’ clothing. Around the country, some libraries considered pulling children’s books. In Minnesota, among the hardest hit were ATV and motorcycle dealers, who pulled thousands of vehicles from showrooms.

Among the items suddenly not available was the 100cc Kawasaki motorcycle that Jacqueline Riess needs to start training to defend her title this season, beginning in April.

“It’s almost unfathomable how far [the new law] reaches,” said Owen Riess, Jacqueline’s father. “She can’t believe that you think she could get lead poisoning from motorcycles. She thinks they’ve all gone crazy to think that they are going to eat their motorcycles.”

The ban also affects motorcycle parts, so even though Jacqueline will use last year’s motorcycle — an 85cc Suzuki — if it breaks down this year she will not be able to fix it.

“This is endangering my daughter and jeopardizing her season,” Riess said. “If I can’t replace a part that needs to be replaced for safety, then we’re done. The season’s over.”

Although libraries, manufacturers, dealerships, thrift stores, jewelers and others knew the changes were coming, there was hope the commission would grant exemptions for products obviously not meant to be ingested, such as books and motorcycles.

But a strict, near-zero-tolerance interpretation of the new law by the Consumer Product Safety Commission has parents, consumers, manufacturers and politicians angry and frustrated.

Many members of Congress, including Klobuchar, are upset at the way the commission is applying the law. Last month, Sen. Jay Rockefeller and others wrote to President Obama asking that Nancy Nord be replaced as commission chairwoman.

“The implementation process of the [law] has been grossly mishandled … by Nancy Nord,” Rockefeller wrote. “The commission continues to exhibit severe elements of dysfunction and is in need of a change in its leadership.”

But the commission’s Martyak said that Klobuchar, Rockefeller and other senators and representatives were warned by commission scientists last year that using the word “any” would become problematic.

“That is a very, very, very tight standard,” Martyak said. “Congress wrote that and Congress knew that. Our technical people — not our political people — advised them in some of the meetings that if you use this word ‘any’ it will be practically impossible for anything to get an exclusion.

“We were told by some of the [congressional] staff, ‘We know that, that’s what we intended. You are here to give us technical advice. Now move on.’”

‘A common-sense way’

Klobuchar, a prime sponsor of the bill, said she never met with commission staff and was never told directly about their concerns over the strict language.

She and others argue that Congress foresaw the potential problems and in fact gave the commission enough leeway to interpret the law in “a common-sense way.”

There is a provision in the bill allowing the commission to exclude products such as motorcycles if commissioners “take into account normal and foreseeable use and abuse of such products by a child,” Klobuchar noted.

“Commissioner Nord made it very clear she was not happy with this law, and that was apparent from the very beginning,” Klobuchar said.

“The commission needs to step up and do the right thing.”

Heron Marquez Estrada • 612-673-4280

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